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In the evolving digital marketing landscape, personalization has emerged as a critical factor in enhancing customer experience, increasing engagement, and driving conversions. Consumers today expect brands to understand their preferences and deliver relevant content, offers, and experiences tailored to their needs. As we step into a new era of data-driven marketing, personalization is no longer an option but a necessity for businesses seeking to stay competitive.   A digital marketing agency that leverages personalization can craft highly effective campaigns that resonate with individual customers, fostering stronger relationships and brand loyalty. This article explores the latest trends and tools in personalization, highlighting how agencies can implement these strategies to deliver impactful marketing experiences.   The Growing Importance of Personalization in Digital Marketing   1. Enhanced Customer Experience   Personalization enables brands to connect with...